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Process
Nike's Challenge
Nike's challenge not only included these three objectives but included the target of making DNA consumer-facing. Providing an overall framework for how consumers would interact with DNA, visually, socially, virtually, and physically.
Our Goal
In addition to Nike's goal, our goal was to thoroughly develop a powerful visual system and structure for experiences. We had the ambition to imagine and implement creative solutions to this huge task. During the development of this project, we have to consider that DNA is and will still be an internal resource. We also had to consider the need to collect and protect while helping to position DNA as an authority for Nike history, product, and innovation, solidifying Nike's role in sneaker culture.
10 Week Journey
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